Provide interactive and engaging experience to the Rochester Museum & Science Center(RMSC) website users

    Importance of good website:
    Now a days, before visiting any place, we always prefer to go online and research about place

    Therefore, website should be:
  • Resourceful
  • Usable
  • Easy to navigate

    No doubt current website is aesthetically beautiful but it has some usability issues like
  • Slow
  • Complex
  • Inconsistent
  • Complicated navigation
  • Doesn’t let user feel connection with real museum visit
  • Improving web site on these all aspects, Dealing with complex data by coming up with new information architecture
Heuristic Evaluation

Detailed Analysis

Data Gathering

To make sure everything is covered, the raw data gathered in document.

Click here for whole document

Data Filtering

First I had to decide filters, which helped me to prioritize content for personalize experience document.

Persona 1
Persona 2
Persona 3
Persona 4
Initial Style Guide
Improvised Style Guide
Hi-fi Prototype

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