• I got an opportunity to intern at retail firm Oriental Trading Company(at headquartered in Omaha, Nebraska) as a User Experience Designer for Summer 2017.
  • The Oriental Trading Company(The Berkshire Hathaway Company) is the United State's largest direct retailer of value-priced party supplies, arts and crafts, school supplies, toys and novelties.
  • And here is our summer intern group picture
A whole story of the experience. This video covers all the projects from different brands:
Work Examples
  • I have included the work I am proud of
  • The successful finding from user research of newly launched web product 'Fun365'
  • In these pictures at some places, the possible improvement has been shown.

Few Takeaways
  • First of all, it was hard to draft unmoderated user tests, because you have to provide clear-concise instructions and also have to make sure those tasks should felt natural to users. Otherwise, there will be high chances of getting failed user test. Fortunately, my mentor, Chris helped me out with the first user test that became a good guideline for me.
  • My tests improved over time with creating of usability tests and data analysis, which can be earned only with real test releases.
  • Secondly, I had the opportunity to work with cross-functional teams like onboarding of usability tests and reporting results business(marketing, merchandise) and product leads as well as visual design teams. Also, I collaborated with software developer's team for accessibility inspections. All these tasks consolidated my written and verbal communication skills.
  • The USP thing is I was able to train myself with an accessibility detection tool, UXpin online prototyping tool.
  • During whole summer I attended daily standup meetings as well as bi-weekly sprint meetings, which gave me good experience to follow Agile UX process.
"Shraddha is a self-starter who was able to overcome difficulties with computer hardware and access in order to begin contributing immediately. She is very good at working through projects with minimal direction while still not being afraid to ask for help or input when needed. "
-Shawn Sass(E-Commerce User Experience Manager at OTC)

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